zyrtec
Client
Zyrtec
Project
Zyrtec wanted a Rewards program and they wanted it fast.
We wanted the customer to know that there is something more than just allergy relief waiting for them in every bottle of Zyrtec, so we created a program that was bursting with surprises... bfrom a personalized online experience with unique rewards to branded products and an outdoor pop-up shop.
To start the program, you find the code on your bottle and enter it online. This unlocks a choice of rewards including discounts, unique content and more, all related to the activities you can feel free to enjoy with no allergies symptoms to get in your way. Stay engaged by checking out new rewards each month, and previewing the latest in your newsletter.
The offline extension of the program includes an online allergy care shop with branded Zyrtec packaging and gift items customized to your preferences, AR experiences launched from the point of purchase, and a traveling outdoor pop up shop where visitors share their personal stories and leave with a custom box filled with goodies to help them enjoy the things they love most!
Agency
JWT
Link
www.zyrtec.com
(use code 50580-726-36 to try it out!)
the livingroom candidate
Client
Museum of the Moving Image
Project
Every presidential election year the Museum of the Moving Image has an exhibition to educate visitors about television advertising for presidential campaigns. For the 2008 election the museum decided to transfer the exhibition to the Web and create a more robust site that would allow the curators to continually update the show as new ads (both television and web-based) were released.
Because the site is an online exhibition featuring video, the video player is the central focus of the site. From the moment the visitor enters the site he is exposed to video playback, immersing him in the experience of the exhibition. The visitor can easily navigate among the ads by choosing an election year, a type, or issue. He can also choose to view a selection of ads only available on the Web and presidential campaign related Web sites. By accessing a robust database of ads, the player displays related commercials and allows visitors to jump to these ads or to read detailed curatorial commentary. The site also includes a Guide for Teachers to help use the site as an educational tool in schools.
Agency
OffRegister
Link
collection space
Client
Museum of the Moving Image
Project
CollectionSpace is a collaboration that brings together a variety of cultural and academic institutions with the common goal of developing and deploying an open-source, web-based software application for the description, management, and dissemination of museum collections information. The partners involved in the project include Museum of the Moving Image, University of Toronto, University of California at Berkeley, Cambridge University, the Walker Art Center, and many others.
The CollectionSpace team did extensive research and conducted a series of workshops at which leading museum, library, and archive professionals worked together to provide insight and define community needs with regard to the design principles, functions, and features that will make the software widely effective. This formed the basis of all of the personae and scenarios used to create the main interaction of the software. The application that is in development not only allows the institutions to customize the interface to suit all of their needs, but is designed to facility usability to the highest degree possible. It takes into consideration the needs of all domains of knowledge; the desire for an application that can be customized not only on the institutional level, but on the individual user level as well; and the need for an affordable solution in the collections community.
Agency
OffRegister
Link
tylenol
motrin
carter's
Client
Carter's
Project
The iconic children's clothing company Carter's had just been through in invigorating re-branding process to modernize their presence in the market. Carters stands for quality, durability and timelessness. Not having the need for an e-commerce site, we set about creating a bright and clean site that is easy to navigate and puts the brand and the company mission front and center. The site is color coded by age range and emphasizes new lines, sizing charts and how to find the right product for your child.
Agency
Organic
Link
experience music project
Client
Experience Music Project
Project
This kiosk at the Experience Music Project, a Seattle rock and roll museum, allows visitors to access information about any of the 1500 artifacts in the museum's database. Using a dynamic Java interface users can search for an artifact, choose a predefined gallery tour, or select from a list of bookmarks created using a handheld device given to vistors upon entrance to the museum.
The Digital Collection exists as both a group of 24 networked workstations within the museum and as a web application.
Agency
Plumb Design
mass moca
Client
Mass MoCA
Project
(Your Show Here) is an interactive forum that lets the user create his own exhibition. He is invited to sit at the computer terminal, browse a database of twentieth-century art images, choose up to five, write a curatorial statement, and title the show. The digital images are instantly projected at the scale of the original objects, creating a gallery of virtual works of art at the click of a button. The exhibition's duration is fleeting, since each show is replaced by that of the next "visiting curator," but a print-out of the user's selections can be posted on a bulletin board near the gallery entrance.
Ultimately, (Your Show Here) reveals the power of images to tell vastly different stories and disclose conflicting truths, highlighting the subjectivity inherent in arranging, presenting, and, finally, viewing works of art. In this case, viewing is not static, passive, and scripted, as it often is in the museum context. Instead, without the active participation of the visitor there would be nothing to view.
The project was funded by the Sterling and Francine Clark Art Institute in support of MASS MoCA and the Williams/Clark Graduate Program in the History of Art.
Agency
Off Register
grandparents.com
thomson financial
Client
Thomson Financial
Project
A branded, modular user interface that provides Thomson Financial clients with the ability to create custom views that combine both research and live data screens.
Partner
Frog Design
